Problem:
With tens of thousands of accessories for cars and light trucks available, no retailer could possibly stock and display enough information within a store environment to enable consumers to have instant access to the broadest variety of choices.
Opportunity:
Develop an interactive merchandising that would:
1) Provide a “store within a store”,
2) Function as an electronic catalog,
3) Be completely interactive with consumers,
4) Be very user friendly,
5) Operate as a sales assistant for in-store personnel, and
6) Be totally transactional – seamless from order to delivery.
Solution:
Pioneering new ground, Automotive In-Store Marketing, Inc. developed the world’s first interactive, transactional merchandising system for the automotive aftermarket. As a “store within a store”, occupying a mere 5 ½ square feet, consumers could literally shop a “department store in a box.”
The device enabled consumers to select their exact vehicle, including color and place any accessory on the vehicle.
Many products could be designed on screen by the consumer such as floor mats or seat covers with logos and trim.
Vendors provided commercials and “how to tips” shown in full motion video to help support the sale of specific products.
The VideoShopper™ took any form of payment from cash to credit cards and enabled consumers to direct delivery of their items; whether to a store or to a third party as a gift.
In-Store personnel were able to use the VideoShoppper™ as an expert’s “expert” which guided sales people through the essential information and product feature process.
Result:
Retailers, wholesales, manufacturers, and consumers fully embraced this technology. Following in the footsteps of the Florsheim shoe machine, hundreds of units were ordered for placement in retail stores and, in particular, tire dealers who saw the opportunity to sell accessories with investing a single dollar in on-site inventory.
The Autronix VideoShopper™ became the precursor for all interactive merchandisers used in the automotive aftermarket today.
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