Problem:
Merchandising – Retailers did not have a space efficient, free standing display that featured car care products.
Planogramming – Retailers typically had an incorrect assortment due to a lack of attention to syndicated sales data.
Trade Promotion – At retailer sponsored trade shows, the competition for attention required that ArmorAll make a bold brand reinforcement statement.
Opportunity:
Merchandising – Develop a non-conventional merchandising system that would feature multiple brands and be ready to roll onto the display floor within ten minutes of its arrival at the store.
Planogramming – Develop a high-level planogramming service that would enable ArmorAll to instantly present to retailers assortment recommendations based upon the dynamics of changing demand and consumer preferences.
Trade Promotion – Develop a retailer trade show graphic presentation that would demonstrate ArmorAll’s undisputed nationwide leadership.
Solutions & Results:
Automotive In-Store Marketing, Inc. was once again called upon by ArmorAll to develop solutions to the above stated issues:
Merchandising – The “Tri-Merch Display™”was developed providing a three sided steel merchandiser that offered quick, interchangeable graphics and could roll out of the carton and onto the sales full in ten minutes fully stocked.
Planogramming – Automotive In-Store Marketing, Inc. provided ongoing full planogramming and Merchogramming™ services to every major retailer in every major class of trade throughout the United States. This sales & marketing tool reinforced ArmorAll’s category leadership and accounted for significant sell-in results.
Trade Promotion – For the Wal-Mart national vendor trade show, Automotive In-Store Marketing, Inc. created, in addition to all other booth graphics, a dramatic 10’x30’ poster which reinforced the key message “#1 Coast to Coast”.
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