We have been providing planogramming (heretofore referred to as MerchoGramming™) services to major manufacturing and retailing companies for almost twelve years. In addition, we have planogrammed over 30 major automotive categories - from parts to accessories.

As a result of these efforts, we have developed and produced various in-store merchandising programs and integrated planogramming work – hence the word MerchoGram™. Our work has been well received by both manufacturing senior management and the retailers for whom the past work has been designed to benefit. We understand the automotive industry. We are nationally recognized as the aftermarket’s #1 choice for in-store expertise.

Our approach is unlike ordinary service companies that provide planogramming/MerchoGramming™ services because we combine a vast reserve of direct, hands-on aftermarket knowledge in every project we undertake. We are immersed in knowledge about your customers, retailers, wholesalers and competitors. Collectively, the staff of Automotive In-Store Marketing, Inc. brings to you over sixty years of experience in merchandising, graphics and imaging, database management, and marketing management.

We have redefined planogramming by means of combining merchandising knowledge with planogramming into a trademarked marketing and merchandising service known as “MERCHOGRAMMING™”. We did this because the two disciplines must march hand-in-hand in order to maximize the opportunities for our clients. It is not enough to merely rearrange the products on the shelf based on syndicated or retailer supplied data. It is imperative that knowledge about how customers shop for a category be an integral part of the assortment and product position decision tree.

Using our approach to data driven plannogramming and MerchoGramming™, we account for an average of $12 dollars in increased sales dollars for every dollar invested in our services. As a result, our cost of services more than pays for itself. The net result – we produce actionable solutions that will increase your volume, sales and profits.

Our planogramming/MerchoGramming™ services have been provided for all major classes of trade where automotive aftermarket products are sold including: auto specialty, mass merchants, discounters, drug, food, “C” stores, military and the like.

In summary, with our experience, strengths and high skill levels, we are in a unique position to provide your company with full out-sourced space management, assortment planning, and planogramming/MerchoGramming™ services for the following reasons.

Our Strengths

1. Product Knowledge
   We know your brand, products and selling strategies, goals and objectives.
   
   
2. Customer Knowledge
   We know the retailers, their strategies, goals and objectives.
   
   
3. Consumer Knowledge
   We know and fully understand the consumers of Automotive Aftermarket products.
   
   
4. Merchandising Knowledge
   We know how to integrate space management and planogramming/MerchoGramming™ efforts into a merchandising and promotion program - retailer by retailer.
   
   
5. Implementation Knowledge
   We know how to implement the process of executional coordination, with Account Representatives; whether for a test scenario or full roll-out.
   
   
6. Data Base Knowledge
   We have and maintain the world’s largest full color, digital image data base of car care product. We can source all new products/repackaged products and capture the image for immediate implementation; insuring a timely response to immediate needs.
   
   
7. Category Management Knowledge
   We are skilled in working with and within vendor or retailer driven Category Management programs; with full integration into space management and planogramming/MerchoGramming™; as we have been doing for major clients.
   
   
8. Competitor Knowledge
   In all key categories, we are continuously observing and monitoring key brands’ marketing, merchandising, product introduction and on-shelf executional strategies; allowing us to quickly understand the market forces that must be accounted for when developing a planogramming/MerchoGramming™ strategy.

Software

To perform space management and planogramming/MerchoGramming™ for you, we will employ the following Windows based Intactix International software programs.

1. InterCept - Planogram construction, image interface, category analysis and reporting - the basic core program.
   
   
2. InterPics - Digital image capture and management system.
   
   
3. InterVision - Image presentation.
   
   
4. InterSpace – Translation utility for files created by any major non-Intactix planogramming software (such as SpaceMan or Apollo).
   
   
5. InterPrint - Print management utility that permits the combining of digital product images or color coded planograms with charts, reports and special text for review and/or presentation purposes.

Image Data Base

We have the industry’s largest automotive chemicals data base with full color images and dimensions. The value of this data base alone, including labor and processing, would be in excess of $65,000. This data base is ready for your immediate use.

Print Output

We have a full range of in-house printing capabilities that can provide you with the following hard copy output.

1. Color - up to 24” x 108” - high resolution - ink jet plotter
   
   
2. Color - up to 8.5” x 14” - high resolution - ink jet printer
   
   
3. Black/White - laser jet printer
   
   
4. Color - up to 11” x 17” - laser jet printer

In addition, we have the resources to provide overnight service for up to full color life size prints, laminated and mounted to a substrate if desired. Our Light Jet super high resolution printer is available if absolute photo quality print output is desired, such as the materials we have regularly produced for Wal Mart and Kmart.

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