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Welcome fellow aftermarketeers to the Automotive In-Store Marketing, Inc.® (AIM) Web Site.
This web site is unlike any other B-2-B, e-service oriented site on the planet. We are solely dedicated to in-store merchandising and in-store marketing…. dedicated exclusively to the automotive aftermarket. We're on the job, live and breathe your world…..the automotive aftermarket every day…..24/7.
Of course, we would hope that you find our services worth using and become a valued client. But, that's not the sole reason for this web site. It's designed to educate, inform and teach….to serve our industry. You'll find this site jam packed with useful information and ideas that will help you better understand how to maximize your profit opportunities within the in-store environment.
We hope that the nature of our site will give you reasons to return often. Our goal is to be the internet’s Oracle and portal to knowledge and insight into the in-store world of the automotive aftermarket.
Here’s a short description of what we’ve made available for your use:
About AIM
This section will let you know about the Company, what we do and what our clients are saying about us and why you should choose us. It will also give you insight into our professional experience and why we are considered leaders in the world of in-store merchandising and design. We also include ways to contact us as well as request information pertinent to your business. We’ve included some of our signature ads that you may recognize from leading trade publications.
In particular, visit our MerchoGram™ section. If you have assortment decisions to make or recommend, product mix confusion to resolve or need to analyze your or the competitor's sales and volume data, we’ll help you pull it all together into a MerchoGram™ that will make an impact on retailers or wholesalers and ultimately help the consumers shop the sections more efficiently. And that’s the bottom-line goal! Or is that profit? Why decide? We’ll give you both in a MerchoGram™! You can view and print these pages.
Services
This online brochure will give you a broad-stroked perspective of all of our services. Here, manufactures, retailers, jobbers and wholesalers will find ways to incorporate our company's skills into your daily business practices. We can easily adapt our work to your specific business model. We encourage you to print a copy of each service description page from the web as well as request the full brochure from our offices.
In this section. be sure and check out our exclusive planogramming and MerchoGramming™ service page. We have redefined how to effectively use traditional planogramming by combining planogramming and merchandising into an actionable solution we call MerchoGramming™.
Our Clients
This snapshot of our wide-based client list will lead you to case studies and examples of the work we perform on a daily basis. You'll learn about strategies, tactics and the results. Whereas you can read about our Services in the previous section, these folks have put us to the test. Apparently we passed based on the feedback we receive.
Case Studies
Here we have organized our work by solving specific problems for our clients.
We have over 25 ways to review the way we meet the differing needs of our clients. You will find applications of our services for manufacturers, jobbers, wholesalers and retailers. Frequently, a project will involve working with either retailer-manufacturer or jobber-manufacturer partnerships; wherein, we facilitated the process of solving complex in-store merchandising and design issues. You can view and print these pages as well as order high-resolution versions from our offices.
Work By Type
Here you can view our services including: packaging, signage and graphics, fixture design, interior store design, education, point-of-purchase, logo design and specialty design to planogramming & MerchoGramming™; often including specialty and promotional activities.
You can view and print these pages, as well as order high-resolution samples of our efforts to bring in-store merchandising to fruition.
Industry
If it's in-store, we are your one-stop shop for everything you need if you are in the business of delivering products to consumers. Think of us as a catalog's catalog.
The Industry section is designed to be a critical resource for you to research what’s going on in-store, in the industry, and how you can benefit from the industry’s resources. You will find links to fixture suppliers, graphics design houses, industry calendars, and leading trade associations. If it affects the industry, you’ll find it here!
MerchoLink™ is your “catalog” where you can instantly find information about a wide range of suppliers and manufacturers of in-store merchandising and marketing materials and services …from fixtures, to printers, to promotion agencies, to lighting.
MerchoNews™ is your direct connection to hot news or detailed information about in-store merchandising and marketing products and services. Using our exclusive MerchoSearch™ engine, you will see great ideas for increasing sales of your aftermarket products, enhancing your in-store services and driving more customers into your stores.
Library
This section will give you valuable information concerning the way the automotive aftermarket has benefited from Automotive In-Store Marketing’s® experience.
There are over 15 speeches and over 20 articles given and written by and about Steve Alexander, the nation’s leading expert when it comes to solving in-store merchandising issues in the automotive aftermarket. As well, there are links to the cutting edge industry publications to keep you in-the-know when it comes to what’s happening in-store. The MerchoTips™ archive library is but a click away.
MerchoTips™
Our MerchoTips™ may be short in length, but they’re long in content.
We publish a tip each month to give you a quick, hard packed idea that can affect your business in a very profitable way. Stop by on the 1st of each month to see what tip we have in-store for you! We keep an archive of past MerchoTips™ in our library.
So, as a final word, we hope you use the site to its fullest potential, in order to help make your objectives, goals and aspirations more highly profitable. We designed a site that will give you a place to return often to research what’s happening in-store as well as place to keep your project on target.
As you will see, we enjoy feedback from our customers, so contact us and keep those calls, cards, letters, and e-mails coming!
Welcome aboard… from the Staff of Automotive In-Store Marketing, Inc.®
Sincerely,
Stephen. J. Alexander
President
Automotive In-Store Marketing, Inc.®
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