Monday, May 12, 2008    


The speeches and presentations below are available in either the Adobe Acrobat (.pdf) format or the Microsoft PowerPoint (.ppt) format. Please use the following links to download the appropriate viewers for these files if you do not have them.
    

Push Marketing™ Series
Push Marketing™, Automotive In-Store Marketing’s signature definition of an effective go to market strategy for retailers and manufacturers, has been presented to a variety of aftermarket audiences over the last decade. You may view any of the variations of this presentaion by clicking on the presentation listed below that applies to your segment of the industry. The accompanying workbook "Survival Guide" was not changed for any segment so it is presented on this page one time. Click the link to view and/or print these presentations.

Year Forum Title Alternate Format
1998 New Jersey Automotive Wholesalers Association "Growing Your Business Into the Future." Download Acrobat PDF Version
1997 ASIA/MEMA/APAA Show "Don’t Give Up On The Walk-In Trade" Download Acrobat PDF Version
1996 New York State Automotive Wholesalers Association "The Big Guys Can’t Beat You - Unless You Let Them!" Download Acrobat PDF Version
1991 Gumout Division, Pennzoil Corporation "Marketing and The Service Business" Download Acrobat PDF Version
1990 SEMA National Management Conference "Push Marketing™ & The Specialty Equipment Consumers - Where Are They?" Download Acrobat PDF Version
1990 All Above "Push Marketing™ Survival Guide" (Acrobat only) Download Acrobat PDF Version

Major Presentations
The articles listed below are from a select list of Presentations at which Stephen Alexander was invited to speak. They represent the speech that he gave to conference or symposium attendees. Click the link to view and/or print these presentations.

Year Forum Title Alternate Format
1998 Frost & Sullivan Automotive Aftermarket Conference "Beyond the DIY Retail Market – Expanding Your Opportunities." Download Acrobat PDF Version
1998 Frost & Sullivan Automotive Aftermarket Conference "Partnering For Profits: Manufacturer-Retailer Strategies to Integrate In-Store Merchandising and Marketing" Download Acrobat PDF Version
1997 ASIA/MEMA/APAA Show "Selling Tires - Is That All There Is?" Download Acrobat PDF Version
1997 Automotive Chemical Manufacturers Council "Strategies For Capturing and Holding Retail & Jobber Shelf Space" - (PowerPoint Only) Download PowerPoint Version
1993 Aftermarket Business Magazine Marketing Symposium "Place-Based Media Opportunities For The Automotive Aftermarket" - (PowerPoint Only) Download PowerPoint Version
1992 Automotive Advertisers Council Symposium "Using In-Store Marketing to Protect Against Brand Identity Loss" Download Acrobat PDF Version
1992 Lindsey-Kaufman Marketing Symposium "It's No Longer Just A Display" Download Acrobat PDF Version
1991 Automotive Parts and Accessory Association (APAA) "16 Ways to Increase Sales of Aftermarket Products and Services" Download Acrobat PDF Version
1991 Frost & Sullivan Automotive Aftermarket Conference "The Movement to Computerized Displays" Download Acrobat PDF Version
1990 SEMA/AI Seminar "Point Of Sale Merchandising" Download Acrobat PDF Version
1990 Frost & Sullivan Automotive Aftermarket Conference "High Technology Meets In-Store Merchandising" Download Acrobat PDF Version


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