The speeches and presentations below are available in either the Adobe Acrobat (.pdf) format or the Microsoft PowerPoint (.ppt) format. Please use the following links to download the appropriate viewers for these files if you do not have them.
Push Marketing™ Series
Push Marketing™, Automotive In-Store Marketing’s signature definition of an effective go to market strategy for retailers and manufacturers, has been presented to a variety of aftermarket audiences over the last decade. You may view any of the variations of this presentaion by clicking on the presentation listed below that applies to your segment of the industry. The accompanying workbook "Survival Guide" was not changed for any segment so it is presented on this page one time. Click the link to view and/or print these presentations.
The articles listed below are from a select list of Presentations at which Stephen Alexander was invited to speak. They represent the speech that he gave to conference or symposium attendees. Click the link to view and/or print these presentations.