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| The Company |
Mission Statement |
What is In-Store Marketing? |
Yesterday, Today, & Tomorrow |
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Automotive In-Store Marketing® (AIM) the only company 100%-dedicated to serving the in-store merchandising and marketing needs of retailers, jobbers, service providers, and product manufacturers in the highly specialized automotive aftermarket. A full service operation, AIM is capable of fitting all the pieces of the successful in-store operation puzzle together to yield a highly profitable, higher volume store.
The eight pieces of successful in-store merchandising and profitable sales!
1. Design
2. Graphics
3. Merchandising
4. Maintenance
5. Market Research
6. Installation
7. Training
8. Planogramming
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AIM can provide store owners with a turnkey remake of their entire in-store and store exterior with minimal disruption of normal business. Says AIM owner Steve Alexander, "Our clients could take a three-day mini-vacation and come back to their new, and more profitable, store." AIM also will accept a limited scope assignment, such as the redesign of the store interior and exterior graphics to help customers more easily find -- and purchase -- more products.
AIM can stay with the job after a store design, working with store owners to keep the store, merchandise, and promotions current after the initial program. It's all available from Automotive In-Store Marketing®.
Following are some questions you should ask yourself if you are considering changing your store design and/or the way you do business.
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“The retail store is the only theater where people pay after the performance, when they have the products they want.” - Steve Alexander, President of Automotive In-Store Marketing®.
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- Do you want to positively impact your sales volume and profits?
- Do you worry about the longterm success of your business?
- Do your customers know everything you sell?
- Do you have a strong image in your customer's eyes?
- Do you feel your store operations should be improved?
- Do you want a moderate-cost way to recover your investment?
If you answered "yes" to any of the above, then it's time you considered Automotive In-Store Marketing®. We can make all the difference .... and your bottom line will show it.
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Automotive In-Store Marketing®, Inc. is a specialty services in-store merchandising and marketing company offering a broad array of services ranging from total store design, display design, graphics, planogramming and MerchoGramming™, research, training, maintenance, installation, and complete merchandising presentation services.
We are a unique automotive industry marketing services company, because we are 100% dedicated to serving the total store merchandising and marketing needs of retailers, jobbers, manufacturers and service providers in the highly specialized automotive aftermarket industry.
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The art and science of creating a knowledge based, actionable solution leading to a profitable environment, based on understanding the realities of how shopping is done - where products, consumers and money converge – where 100% of the cash changes hands!
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From its first day of existence, Automotive In-Store Marketing® has led the retail marketing pack.
From the automotive aftermarket’s yesterdays, to the present, AIM has used leading edge practices, some before their time.
In the mid-80s, Steve Alexander focused his extensive merchandising talents on the automotive aftermarket. For nearly two decades prior, he had developed those skills in various consumer product and service sectors. Now he looked
totally
strictly
in-store...
where parts, chemicals, tools, and equipment are sold to do-it-yourselfers (DIYers) and to the professionals who repair cars and trucks.
He and his Automotive In-Store Marketing® colleagues still do ..... and will.
In the industry’s yesterdays, auto parts stores had a counter -- only one. Close to the front door. More than 95% of the inventory was kept behind the parts counter, where only the counterman could access it.
The counter itself was cluttered with dozens of paper catalogs, all strung together in a custom holder. There was nothing for sale on the counter.
Stores were located in industrial districts where no consumer could spot them easily.
As the market became more aware of the potential for DIY sales, stores changed. Counters moved back from the door. Merchandise moved out front. More merchandise moved out front.
Auto parts stores began to look like other consumer goods stores. Store and chain owners experimented with their stores’ look. Their color schemes. Their merchandise placement.
Store operators used research to determine what changes led to more sales, more margins.
They worked with suppliers to develop good point-of-purchase displays.
Shelf talkers appeared. Clip strips. Dump bins. Adequate lighting. Friendly decor.
And the stores moved to where ordinary consumers could see them - to strip shopping centers, to main streets. Exterior signage improved.
Today, the automotive parts industry stores reflect the retail wisdom developed during the yesterdays.
Female customers and inexperienced male customers find merchandise easily, choose impulse items, and return to buy again.
Ads and commercials bring store traffic. Good merchandising, in-store promotion yield sales. Life is good.
With Automotive In-Store Marketing®’s help, life can get better. Volume greater. Margins higher. Profits larger. Customers happier.
We’re in this market to stay - as long as people drive their cars and light trucks on a daily basis.
The tomorrows of auto parts retailing are challenging. They’re exciting. The potential is there to be realized.
With AIM’s help, auto parts retailers, wholesalers, manufacturers, suppliers and service providers will maximize the return on investment.
The company which invented VIDEO SHIOPPER™, PARTS CENTER™, AUTO REPAIR LEARNING CENTER™, PUSH MARKETING™, STADIUM MERCHANDISING™ and MERCHOGRAM™ intends to remain the unique asset to the auto parts retailing industry it has been for many years.
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