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"Customer service is a philosophy."
"The function of every business and every employee - in every business - is the acquisition and - the retention of customers."
- Peter Drucker
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Untrained store associates are one of the biggest risks which retailers can have.
Automotive In-Store Marketing® works with store employees in three ways:
- Spiffy Store Clean-Up™ - a daily use program to retain the crisp, clean look of well-designed and well-set stores.
- Helping store associates "work the in-store selling platform" for maximum sales volume.
- Providing personal satisfaction and motivation to store associates.
Daily store maintenance can be pretty ho-hum. More often, it's neglected. Daily store maintenance can lose the battle for time to other, more evident employee duties, such as reporting to headquarters or ordering fresh inventory.
Store associates have many responsibilities. When they neglect the maintenance/housekeeping duties, stores quickly take on a neglected look.
Automotive In-Store Marketing®'s Spiffy Store Clean-Up™ can change that. It helps store managers and owners develop a reward program. The managers can implement and manage the reward program easily.
Working the in-store selling platform goes beyond knowing where the merchandise is, and what it does. It means training in-store personnel to meet and greet customers, help them find what they came to buy, and suggest add-on sales. It teaches store employees to watch customers, interpret their body language, and help them effectively.
“All I Want Is An Unfair Advantage™” is Automotive In-Store Marketing®'s program to give in-store sales people a clear understanding of their work's goals and objectives. It shows people that automotive parts retailing can be a rewarding occupation, emotionally as well as financially.
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