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Automotive In-Store Marketing® provides an in-store consumer shoppability service. What's that? It's watching shoppers work your store... how they shop, their ease in finding products, the interaction with your employees, their mood (happy/unhappy) as they walk through and out of your store. Shoppability provides answers, "actionable solutions." You know what's what, what's right, what's wrong... from observation and analysis. So, you can change things, or keep them as is, with full confidence.
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Proper market research clears up some marketplace mysteries.
Automotive In-Store Marketing® uses market research successfully --
to determine what merchandise to put in-store, and
how to move that merchandise quickly from the shelves and displays.
Successful automotive parts sellers blend available national statistics with custom research to design their product and sales promotions. National sales histories are interesting, but don’t reflect local marketplaces. And, they may report only the most popular SKUs.
AIM blends national data and trends with custom research, often surprisingly inexpensive, to provide the best planning for a store, a chain, or a manufacturer.
Whether the research is conducted with customers from one troublesome store, or global in scope, AIM can provide the answers to marketplace mysteries.
Teamed with Corporate Insight, Inc. -- a strategic, full service market research firm, AIM can provide a full menu of research services:
- telephone attitude or opinion studies
- mail attitude or opinion studies
- focus groups
- competitive analysis
- consumer intercepts
- trade area analyses
- market opportunity reviews for new products
- market opportunity reviews for new distribution channels
- Autographics Report™ for vehicular data in a market or markets
Why guess about the next step for your product or stores?
Eliminate some risk. Use Automotive In-Store Marketing®’s market research capabilities.
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