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"You have been and should continue to be considered the premiere "go to place" for planogramming services, merchandising concepts, sales support materials, and your newly coined termed "MerchoGram" - the joining together of in-store merchandising with planogramming. You truly are a merchaneer!
With your assistance, Clorox was able to raise their position as the Category Manager for both the Appearance Car Care and Performance Chemical sections to a new level.
Thank you for all your hard work."
- Mark Behrendt
National Account Manager for Clorox Automotive
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"Results like this mean that store owners can recover the cost of MerchoGramming very quickly.
The average sale per ticket has had a significant increase immediately."
- Lou Fishman
President of ABC Discount Auto Parts
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"I wanted to drop you a quick note thanking you for all your help the past 3 years in developing planogram and display recommendations. Not only has your work been impactful and done with high quality, but the speed in which you turned around projects was especially impressive.
The Fred Meyer appearance planogram we completed this year was well accepted by the buyer, and as I have seen the actual planogram implemented, most of our suggestions were adopted.
Thanks again for your work."
- Rick Manoogian
National Account Manager for Clorox Automotive
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MerchoGramming™ is the Key Element of In-Store Marketing
Q: What is MerchoGramming™?
A: MerchoGramming™ is the successful marriage of the art of merchandising with the discipline of planogramming.
Q. Is planogramming similar to MerchoGramming™?
A. A planogram is part of a MerchoGram™. The planogram is solely data driven. The merchandising part of the equation utilizes knowledge about how consumers shop for a specific category.
Q: What does it do?
A. MerchoGramming™ uses the multi-step process which decides where product best fits in a store for maximum sales, highest margins, and greatest customer happiness. MerchoGramming™ uses the science of planogramming --- the skill of planning where each SKU fits best on shelf or in display. Combining merchandising with planogramming for a store is MerchoGramming™.
Q: But what does it DO?
A: MerchoGramming™ puts products where people can see and choose them, most easily. It is in-store planning which produces painless shopping for the consumer, and bottom line improvements for the retailer.
Q: Is that your final answer?
A. No. AIM's final answer is "MerchoGramming™ is the key element of in-store marketing. It's the best use of the art and science of creating a knowledge-based, actionable solution leading to a profitable store environment, based on clearly understanding the realities of how shopping is done --- where products, consumers and money converge -- where 100% of the cash changes hands.
Q: What results has MerchoGramming™ achieved versus cost?
A. Up to $12 in increased sales for each dollar invested in a MerchoGram™.
Thank you. Here's your check for increased profits, better margins, and higher volumes.
 Click here to view a MerchoGram™ in Motion
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