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"I would like to thank you for all of your guidance and help in sourcing vendors to produce the signage, negotiate costs, prepare ordering material, and advise us with logistics on the rollout. Thanks again for a job well done."
- Kenny Carson
Director of Advertising for Chief Auto Parts, Inc.
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"We literally had six months work to do in six weeks: you delivered your part of the project on time and with a tremendous amount of creativity under some incredibly difficult time constraints."
- Frank G. Weyforth
President and CEO of Marketing Resources of America, Inc.
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Successful installation of a new store design requires a detailed plan.
Automotive In-Store Marketing® plans deeply, in great detail, and well.
We
- source materials
- order fixtures
- order graphics
- order signage
- order hardware
- order everything which has to be installed
We
- arrange for delivery
- coordinate all trade personnel
- supervise all preinstallation tasks
- supervise all on-site tasks
We use our own Automotive In-Store Marketing® crew (the Merchaneers™!), except when local regulations call for local trades people. Then we select the best and work with them to ensure the best possible installation.
We provide all guideline graphics to support the installation, including:
- fixtures
- merchandise
- signage placement
- traffic control
- checkout setup
- worksheets for promotional merchandising
We do these things for exterior redesigns and signage as well as for in-store changes.
Some store owners take a mini-vacation while we do our installation work. They come back refreshed to a refreshed store or stores. Other store owners prefer to stay open for business during an installation, believing that customers will return to see what the finished new-store look is.
Either way, Automotive In-Store Marketing® is there after the installation is complete.
Why? Automotive In-Store Marketing® provides an aisle-by-aisle, step-by-step walking tour of the store for managers and employees to ensure that everyone becomes familiar with all the reset store’s added features and benefits.
Installation should be very well planned to the smallest detail.
We like details.
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